The Problem
The Discovery
I have been wearing merino wool for years in the outdoors. Hiking, traveling, long days where you need one layer to do everything.
Merino regulates temperature naturally, wicks moisture without trapping it, and resists odor for days.
No chemical treatments.
No synthetic compromise.
The outdoor industry figured this out decades ago.
Golf never caught up.
The Build
The Vision
The vision is to own every step.
Fabric knit, dyed, and finished here. Cut, sewn, and trimmed by an American manufacturer. An Audere ranch raising merino sheep on American land. Wool sheared, scoured, and spun domestically.
From the pasture to the polo, nothing outsourced, nothing compromised.
We are not there yet.
The first polos use European-sourced Merino and a US-based manufacturer.
But every decision moves toward a fully American supply chain.