
Journal
The Journal
Merino Wool, golf style, and the details behind the brand.
Why I Started Audere
Every polo in every pro shop was polyester. After twenty years of settling, I built the one that did not exist.
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How to Care for Merino Wool Golf Apparel
Machine washable. Tumble dry safe. Gets softer with every wash. Merino care is simpler than you think.
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What to Wear to the Golf Course
Golf dress codes are simpler than they appear. Here is what to wear to every type of course, from private clubs to public munis.
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How Merino Wool Resists Odor: The Science
Two rounds. No wash. No smell. It sounds like a marketing claim, but the fiber earns it.
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One Shirt, All Day: Why Your Golf Polo Should Work Everywhere
The best golf polo is the one you never have to change. From the first tee to dinner, one shirt should carry the entire...
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Merino Wool vs. Polyester for Golf: Why Natural Fiber Wins
The golf industry settled on synthetic decades ago and never looked back. Here is what it missed.
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