Journal

Feather logo for Audere. Gold embroidered feather on dark green background

Why I Started Audere

Every polo in every pro shop was polyester. After twenty years of settling, I built the one that did not exist.

Why I Started Audere

Every polo in every pro shop was polyester. After twenty years of settling, I built the one that did not exist.

How to Care for Merino Wool Golf Apparel

How to Care for Merino Wool Golf Apparel

Machine washable. Tumble dry safe. Gets softer with every wash. Merino care is simpler than you think.

How to Care for Merino Wool Golf Apparel

Machine washable. Tumble dry safe. Gets softer with every wash. Merino care is simpler than you think.

What to Wear to the Golf Course

What to Wear to the Golf Course

Golf dress codes are simpler than they appear. Here is what to wear to every type of course, from private clubs to public munis.

What to Wear to the Golf Course

Golf dress codes are simpler than they appear. Here is what to wear to every type of course, from private clubs to public munis.

closeup of merino wool fabric. Jersey kniw, dark green

How Merino Wool Resists Odor: The Science

Two rounds. No wash. No smell. It sounds like a marketing claim, but the fiber earns it.

How Merino Wool Resists Odor: The Science

Two rounds. No wash. No smell. It sounds like a marketing claim, but the fiber earns it.

One Shirt, All Day: Why Your Golf Polo Should Work Everywhere

One Shirt, All Day: Why Your Golf Polo Should W...

The best golf polo is the one you never have to change. From the first tee to dinner, one shirt should carry the entire day.

One Shirt, All Day: Why Your Golf Polo Should W...

The best golf polo is the one you never have to change. From the first tee to dinner, one shirt should carry the entire day.

Merino Wool vs. Polyester for Golf: Why Natural Fiber Wins

Merino Wool vs. Polyester for Golf: Why Natural...

The golf industry settled on synthetic decades ago and never looked back. Here is what it missed.

Merino Wool vs. Polyester for Golf: Why Natural...

The golf industry settled on synthetic decades ago and never looked back. Here is what it missed.

Journal

Merino Wool, golf style, and the details behind the brand.